Tuesday, April 30, 2013

Janyon for MasterCard



Janyon took a brief from McCann AD Celine Faledam to shoot for their client MasterCard.

The concept played on the scenario known to all parents who take their toddlers or young children shopping, and relays the convenience of a swift and easy check out using the PayPass facility before the Little Treasure does some damage in the store.

Janyon suggested a low angle to simulate the child's POV would create additional tension. Celine liked the idea so Janyon recommended a set build to be able to have control of the environment and got in stylist Cherith Crozier to prop style the job and build the sets.

Meanwhile producer Penni nailed the casting and found a little Lola, a five year old with a big personality who took direction well, and whose hands had the right age "look" for what was required.

Everything came together in a relaxed shoot at Hatch studio, with the help of Jeremy Graham who assisted Janyon on the day.

Tuesday, April 23, 2013

Jason Loucas for Bespoke Balloonery

Here is a recent shoot Jason Loucas did for a friend of his, Heidi Moore Gill. She has a business called Bespoke Balloonery, and as the name suggests, makes custom bespoke balloons and other party decorations.






Monday, April 22, 2013

Martin Mischkulnig in Zurich

Earlier this year I posted a story about a shoot Martin did for the Swiss financial magazine Bilanz about Zurich West, a new upcoming area of Zurich, where industry meets chic inner city, a mixture of drab office blocks, bold new architecture, shopping, nightclubs, factories and freeways. Martin took the opportunity to shoot a personal project. For him it was an experiment in modern street documentary.


















Tuesday, April 16, 2013

The Top of Europe by Martin Mischkulnig

Here is a recent project by Martin Mischkulnig about Jungfraujoch - Top of Europe, one of the most popular tourist destinations in Switzerland and all of Europe.

A couple of these were published for an article about the top ten best things to do in Switzerland but Martin shot a whole lot more as a personal project.

Jungfraujoch boasts Europes highest railway station 3454m , the highest Indian restaurant (Bollywood), and ATM machine.

It attracts Tourists and climbers alike and while Martin was there a climber needed rescuing after falling from the peak and breaking his back.

The story is compiled in order. 

















Tuesday, April 9, 2013

Monday, April 8, 2013