Tape Worm Monstor shot by Hugh Peachey for Bayer

Hugh Peachey recently shot this campaign for Bayer's animal health care product Advocate. It was a real team effort with producer Penni working around the clock to track down the correct species of tape worms... who knew there were so many varieties... The fact that there are so few tape worm specialists is not as suprising but eventually Penni found the right Tape Worm Guy who could supply the worms for the shoot.
Hugh worked with retouchers Toby & Pete to create the tape worm monster seen in the ads. The results are appropriately gross.

Janyon for ING

It is always a challenge shooting alongside the filming of a TVC. Where normally the photographer controls the shoot, on TV filset the photographer has to conform to the schedule and hierarchy of the TV shoot, grabbing the smallest opportunity (as in seconds to minutes) to get the shots the brief calls for. Add to this the historical animosity of the film crew as they get their jobs done, and the overburdened talent who would rather take a break than get a lens in their face for the three hundredth time that day, and the chance of getting a bonus shot from a TVC day is slim.

However when Janyon was shooting a print brief alongside the filming of the current ING TVC, he and AD Ben Pearce saw this cool barbershop near the the location and thought "that might be a nice shot". When a ten minute window between filming presented itself, a quick negotiation with said barber and some very fast lighting and ten frames of shooting resulted in an image that the agency could present as a bonus to the client.

Client loved the image and decided to run it.

Doesn't happen often... But great when it does!