Janyon took a brief from McCann AD Celine Faledam to shoot for their client MasterCard.
The concept played on the scenario known to all parents who take their toddlers or young children shopping, and relays the convenience of a swift and easy check out using the PayPass facility before the Little Treasure does some damage in the store.
Janyon suggested a low angle to simulate the child's POV would create additional tension. Celine liked the idea so Janyon recommended a set build to be able to have control of the environment and got in stylist Cherith Crozier to prop style the job and build the sets.
Meanwhile producer Penni nailed the casting and found a little Lola, a five year old with a big personality who took direction well, and whose hands had the right age "look" for what was required.
Everything came together in a relaxed shoot at Hatch studio, with the help of Jeremy Graham who assisted Janyon on the day.
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