Tuesday, December 11, 2012

Janyon talks about his recent work for Praise



















"The AD, Pamela Parelli, had put together a concise brief which resonated with me straight away. It called for an expression performance from the talent, and the food to look good too. It also needed to work visually with the hands holding plates reaching in.

We were fortunate to find the perfect location, and the weather smiled upon us, being the first clear day in a while.

Had a dream team of crew, with styling by Natasha Harrison, food styling by Kristine Duran Thiesen, and Contacts' Leeby Sotheren doing makeup, and Todd Sotheren as retoucher.

The model, Angela Shallis (Scoop Management), was serene and professional, and while the exclamatory performance was out of her comfort zone, she kept on trying till we got what we wanted.

Everything was shot on location, including the packshot and additional food tabletop shot to keep costs under control.

The AD, agency and client were very happy with the outcome, and so am I. One of my favourites for the year!"


- Janyon

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