Steve Baccon talking about his book 'Expressions' on the Today show

Check out the interview on the Today Show

Photos from the launch of Steve Baccon's book 'Expressions'

A great night and a wonderful book! Great idea for a Christmas present... hey hey!!








More snaps on our Facebook page.
Photography curtsey of Rey Estanislao Photography.

Steve Baccon's book, 'Expressions', in the window at Ariel

Steve Baccon's retrospective book, comprising of portraits from the last ten years, is set to launch tonight!!! It was very exciting to see it on display in the window at Ariel.

Share a Coke with Jon Bader

Jon Bader has shot the new 'Share a Coke' campaign via Ogilvy & Mather Sydney. In the biggest change ever made to the iconic packaging Coke is releasing millions of bottles and cans printed with peoples names on them as a social invitation for consumers to find the names of friends and family and share a coke with them. 150 of the most popular Aussie names were chosen based on a multicultural cross-section of the population. The multimillion dollar summer campaign was designed to encourage Australians to connect with one another.

Lucie Austin, marketing director at Coca-Cola South Pacific, as quoted on Campaign Brief: "We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with. We've put names on Coca-Cola bottles so consumers will have fun finding their friends and family members' names and then enjoy sharing a Coke together."