Janyon's shoot for NRMA's "We'll look after your babay" campaign

When confronted with the inevitable "So what do you do?" conversation with a non -industry person, I'm accustomed to getting blank looks when I say I'm an Advertising Photographer. Clearly that info doesn't sink in entirely as the next question is typically "Photographer? Oh so babies and family portraits 'n stuff?" NO!
Although since taking on a cast of nine month olds for the follow up print campaign for NRMA's "We'll look after your Baby" I would now have to admit to shooting the odd baby.

The shoot involved getting the little'uns to assume a neutral all-fours position to mimic a car while capturing just the right expression. Sounds simple enough.....except these little beings were just dying to get up and walk.

These outtakes look like little Ella is demonstrating yoga poses.

And here is one of the final ads.