Janyon for Sara Lee

Photographer Janyon and food stylist Ben Masters worked together for a month on photography for the new packaging designs by Barker Gray for Sara Lee, incorporating their hot and cold dessert ranges.

The client and agency had an editorial look in mind, but weren't sure how that would translate into to the regimented stye of packaging photography. They approached several photographers to submit tests with their vision for the project.

Janyon had quite specific ideas of what he envisioned, and pursued this throughout. Testament to this being the final shot for Apple Pie being nearly identical to the test shot originally submitted.

Some products and formats proved challenging, but the team, agency and client are delighted with the results.

Janyon for MasterFoods

"The opportunity arose to submit a last minute treatment for what was originally a typographical execution with a simple hand-with-pack shot to overlay.

I couldn't think of much to make a hand more exciting, so I expanded upon the brief a little, suggesting we go for a bit more depth, and instead of doing the headline typographically, I thought of using a stencil on a wooden crate. This would give the type the genuine wood texture.The crate has relevance also, as it further suggests the use of fresh produce, and provided a tactile third dimension for the shot.

The creative team loved the idea, and sold it to the client, who was reluctant at first but happy to put their faith in us.

I stuck to my guns in my efforts to keep it "in camera", and our stylist, Jan Edwards found beautiful crates and painted stencils of varying sizes to suit the layout. We took it a step further by shooting the sauce splats on acetate so that they could be positioned in camera and required minimal comping. It also allowed us to ensure the message was not lost.

Our hand model was a pro, and was able to fine tune the amount of squeeze distortion on the pack. I had mentioned in the treatment that the squeeze is part of the fun, and wanted to portray a bit of bottle throttle, but needles to say we pulled back to a firm hold which yielded a more acceptable label distortion.

The team were stoked with the result, as was the client."

- Janyon



Clemenger BBDO. AD: Andrew Chu, Writer: Emily Lynch, CD: Luke Chess

Share a Coke with Jon Bader

Jon Bader has shot the new 'Share a Coke' campaign via Ogilvy & Mather Sydney. In the biggest change ever made to the iconic packaging Coke is releasing millions of bottles and cans printed with peoples names on them as a social invitation for consumers to find the names of friends and family and share a coke with them. 150 of the most popular Aussie names were chosen based on a multicultural cross-section of the population. The multimillion dollar summer campaign was designed to encourage Australians to connect with one another.

Lucie Austin, marketing director at Coca-Cola South Pacific, as quoted on Campaign Brief: "We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with. We've put names on Coca-Cola bottles so consumers will have fun finding their friends and family members' names and then enjoy sharing a Coke together."