Contacts team effort for Abbots Village bakery

Photograher Janyon and food stylist Sally Parker recently teamed up for this shoot for DDB. DDB wanted a specific look for their client George Weston Foods brand Abbotts Village Bakery. They wished to promote their seasonal loaves range with images to incorporate the produce, colours and moods of the seasons. Art director Steve Thurlby liked the character and mood of the images he saw in Janyon's portfolio and used them as direct reference to sell the look and feel on to the client.
Naturally it made sense that they then asked J to do the shoot.
"Its always nice to be chosen for a campaign purely on the merit of the work in the book, when so often its other factors that end up being the decider."
Janyon