Fair Go Bro campaign shot by Janyon is a huge success!

Virgin's Fair Go Bro campaign featuring Doug Pitt and shot by Janyon has attracted an increase in brand awareness by 21%! Read more on Campaign Brief and see more of the photos from the campaign and what Janyon had to say about working with Doug Pitt here.

Janyon and Doug Pitt

Janyon travelled to Vancouver to shoot Doug Pitt (brother of Brad) for a tongue-in-cheek campaign for Virgin Mobile Australia.  Working with Euro RSCG Art Director Ben Pearce and CD Steve Coll, the team photographed Doug in a variety of mundane urban settings to portray the fact that unlike his famous bro, Doug is just a regular guy.

"The challenge for me was that in reality, Doug is pretty used to PR photographs, so I wanted to crack through that facade and capture more natural expressions. Of course there were some opportunities that I couldn't help shooting a GQ moment."
- Janyon