Achievit! campaigne shot by Hugh Hamilton

Hugh Hamilton flew out from LA to shoot the latest campaign for INova's weight loss shakes - Acheivit! All the talent were shot rigged up and floating in the air suggesting feelings of weightlessness.

Here's what Hugh had to say about the shoot:

"Apart from the actual shoot we did the whole thing over the internet. Cast it, quoted it, retouched it. I only came to Sydney to sit in a studio. We actually didn't have locked in layouts, but rather a series of scenarios- we shot every scenario with each talent and then worked out which was going to work best for the final images.
The talent were fantastic and worked really hard - its much harder than it looks being strung up on those wires (thats me in the red shirt finding out the hard way) and it would be so much more difficult with the extra pounds these guys are carrying! The riggers (Spider Monkey Constructions) were quite concerned about the amount of weight were going to be lifting but in the end it went off very smoothly and he was just what I wanted.
I was really looking for the kind of big guy who would surprise us with his co-ordination. I had this image from the old movie The Hustler in which Jackie Gleason (as Minnesota Fats) had the elegance of a dancer in spite of being, well, really fat. Lucinda ( the female talent) too, had the grace of a ballerina up there on the wire.
Once the day was done I spent Thursday and Friday shooting the background plates, briefed the wonderful Claudia Fitzpatrick about the retouching on Saturday and I was back to Los Angeles first thing Sunday morning! Then the emails went back and forth until we were all happy...."

And here are the final results plus some behind the scenes shots - Look out for Hugh hanging out in the red t-shirt.

Contacts Welcomes Martin Mischkulnig!!

To see more of Martin's work check out his website.

The Agent AKA The Photographers Rep

Zahn sent me this link last week. It's an interesting read - looks at the relevance of The Agent from The Art Director's point of view.

A Photo Editor: The Agent AKA The Photographers Rep

Matt Reed for Australian Creative Magazine

Matt recently shot a series of portraits of Australian and New Zrealand's top 20 most powerful people in advertising for Australian Creative Magazine.

Saying that Matt "shot the series" is actually a bit of a joke. In fact he got each of the advertising heavyweights to take a self portrait. Here are a few examples:

Dulux campaign shot by Hugh Peachey

Hugh shot this with BBDO in Melbourne.
The little people were about 2 inches tall and hand painted!

Welcome Penni!

Contacts would like to welcome senior producer Penni Glencross to their production team which includes Mark Gardiner, Ash Woods and Corina Slack.

With a degree in visual arts, Penni dived into the world of photographic assisting before beginning her career as a professional photographer in Sydney. Whilst shooting and producing her own magazine features, corporate and advertising campaigns, Penni discovered her talent and passion of photographic production.

For the past eight years she has produced both national and international campaigns for some of Australias leading photographers.

Whether producing a small still life studio production or guiding a large team on a major location, car or people shoot, Penni is in her element and brings a sense of calm and care to every shoot.

She has also dabbled in the world of presenting working on getupgo tv, run photographic workshops for children through the Sydney Harbour Foreshore Authority and tried to quench her hunger for 4pm sweet time... we have chocolate on board in case she hasn't managed to!

Jason Loucas for Swire Hotels

Late last year Jason was commissioned by Swire Hotels to photograph their Hong Kong hotel “The Upper House”. It was a one week shoot, then they moved on to Beijing to shoot “The Opposite House”.

Here are a few shots from the shoot.